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|HEALTH CARE VOLUNTEER PROGRAMS
This page is devoted to the management of volunteer programs in health care settings.
BACK TO THE BASICS - PART 2
Creating volunteer opportunities
Once you have completed the process of understanding why you want volunteers, the next hurdle is creating meaningful volunteer opportunities. You begin by knowing your needs and then designing volunteer assignments that are demanding, creative and/or sophisticated. Doing this attracts the kind of person you want. Criteria for appropriate positions should include the following:
One option for creating meaning volunteer opportunities is an exercise taken from Ivan Schier.
After meaningful opportunities have been identified, it’s time to begin recruitment efforts. These can be individual, targeted or non-targeted. Let me explain.
An individual recruitment effort is a “one-on-one” ask. You know someone who has the skills needed for the assignment, and you ask them.
Targeted recruitment specifies the skills you need and then targets the audience with those skills to find people willing to volunteer their time to meet your needs. Here’s an example: If you’re looking for individuals with accounting experience to help seniors file taxes, look to the local professional association for accountants. This is a place to recruit.
Non-targeted recruitment is what can be considered mass recruitment. This is basically a call to action for anyone. Consequently, you are only limited by your imagination as to how to get the word out to the masses.
One method of recruitment to consider is the circle of influence as illustrated here.
No matter how the recruitment effort takes place, your recruitment message should include three short sentences. The first sentence describes what you need (be specific). The second sentence illustrates how volunteers can help with the need. The third sentence should detail what intrinsic reward the volunteer will receive
Next month: Interviewing and why it’s important.
The author of the Heath Care Volunteer Programs column is Mary Kay Hood MS, Hendricks Regional Health, Danville, IN (317) 745-3556. With a BS degree in biology from Marian College and a Master of Science in Management from Indiana Wesleyan University, Mary Kay has been involved in volunteer management over twenty years with a zoo and in the health care field. During that time, she completed the Management of Volunteer Programs course offered at University of Indianapolis, several supervisory training programs as well as the Indiana Hospital and Health Association’s Management Institute offered by the Executive Education Program, School of Public and Environmental Affairs at Indiana University. Mary Kay served on the Nonprofit Training Center of United Way from 1993 to 2006. During that time, she taught many workshops also facilitating speaker arrangements for the Basic Volunteer Management series. Additionally, she has presented at various national and international conferences. Mary Kay served as president of the Central Indiana Association for Volunteer Administration (CIAVA) from 1993-1997 and the Indiana Society of Directors of Volunteer Services (ISDVS) from 2006-2008. She was also the recipient of the 1995 Outstanding Director of Volunteer Services Award and the 2002 United Way of Central Indiana Volunteer of the Year Award. Most recently she served on the Steering Committee for COVAA resulting in the formation of a new national membership organization for those in volunteer management, the Association of Leaders in Volunteer Engagement (AL!VE). With several published articles, she is also author to two books: The One Minute Answer to Volunteer Management Questions and The Volunteer Leader as Change Agent.
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