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BOOKS AND RESOURCES

Explore the world of books, guidelines, online resources to enhance and improve your administration of volunteer programs .

~May 2014~


lady at library shelf

FREE MANAGEMENT LIBRARY


The Free Management Library (http://managementhelp.org/) is a useful site for those working with volunteers and in nonprofit organizations.  Put this site at the top of your bookmark list. The Library is a free community resource to be shared and contributed to by users and authors across the world.
Links and other resources contributed to the Library remain the property of the authors of that information.  It is similar to Wikipedia, but with one topic---management.

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One of the student’s in my online course on recruiting volunteers (Portland State University) had an assignment to find online sites with good information on advertising and promotion methods applicable in recruiting volunteers.  In the Free Library she found a page with many sub-pages related to just this topic.

 
Major Methods of Advertising and Promotion (Methods of External Communications)

A few of the sub-topics on the page included:

First, A Word About Writing Ads
What Should You Write in Your Ads?
Major Methods of Advertising (Repeatedly Getting Message Out)
Promotional Activities Through the Media (Reporters, Newspapers, etc.)
Other Promotional Activities and Events
Social Networking (Online)


The social networking article was especially helpful and included the usual group of Facebook, MySpace and Twitter, but included 25 other lesser-known sites. 

To go to the advertising and promotion site specifically click here:
http://managementhelp.org/pblc_rel/basics.htm



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