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ENGAGING & MANAGING VOLUNTEERS

On this page are ideas to help you work more efficiently with volunteers. There are tips on recruiting, engaging, coordinating, and managing the work of volunteers.

~September 2013 ~

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ONLINE CLASSES FOR VOLUNTEER ADMINISTRATORS

Portland State University

Earn a Professional Development Certificate

Volunteer Engagement and Leadership Program

Online Classes

  • Recruiting Volunteers
  • Training Volunteers
  • Leadership and Communication
  • Supervision and Manageme
  • Evaluation and Recognition of Volunteers

The VELP program is moving departments and will be up and running in the fall of 2013.

There is an email list for those who wish to be notified about the new location and how to register.

Send inquiry to: mba@bmi.net



DRAMATIC GROWTH IN ONLINE FUND RAISING TACTICS

Online giving begins with a deep donor list.  Today that is generally by email.  The Chronicle of Philanthropy recently finished an in-depth study of how nonprofits are doing in the online giving business.  A case study of how to build the infrastructure necessary to beef up giving is one of the tactics of the National Audubon Society.  In 2012 the Society had an email list for donor solicitation of 30,000.  Today that number is 305,000.  In July of 2012 the organization using the new donor list collected $516,000 from online donors.  This was a 181% increase over the previous year. 

Here are some things they learned.

  • The organization needs to do other things for donors besides funding appeals.
  • A master plan to significantly increase its mailing list included solicitation through social media sites, its own Web site, marketing campaigns, and buying lists from other groups.
  • Donor engagement in activities other than fund raising is important. The Society asked those on mailing list to take specific action around birds and oil spills.  9,000 people reported taking those steps.
  • The Society Web site was altered to reflect the “action” effort.
  • It is important to keep donors engaged throughout the year.
  • There is an email newsletter for donors that reports on specific projects and how donated money is being utilized

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GOOGLE TESTING NEW APP TO PROMOTE SMALL DONATIONS

Google is trying to teach people about nonprofit charities with, One Today, a mobile application.  Every day One Today highlights a different nonprofit and allows people to donate $1.00.  In addition the site can be shared via social media.  No donor information is shared by Google.  The app is currently in testing mode and only available on the Android platform.  The organizations participating are those in the Google nonprofit program. For more information: google.com/onetoday

 


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