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Learn tips and hints to use a variety of electronic and technical equipment to enhance work with volunteers.

~January 2013~

Rating Your Twitter Posts

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twitter logoRating the effectiveness of using Twitter in your program is the rate of retweets.  Are people forwarding the Tweet to friends and neighbors? According to @NonprofitOrgs the bulk of tweets are  un-retweetable. “They are loaded with marketing pitches and often have punctuation and grammar errors, messy formatting, and one too many hashtags.?” Who would retweet something so unprofessional?

Getting ready to Tweet? Ask yourself these questions:

  • Will my followers find this interesting?
  • Does this tweet speak to our mission and programs?
  • Does it inspire and evoke a powerful emotion?

If the Tweet doesn’t answer those questions, maybe it is not worth the posting.
A committed effort to make an impact with Twitter and build your followers means 2-4 Tweets during the day.  This is a great job for a small group of volunteers (virtual volunteers).  They need guidelines and monitoring and FEEDBACK on posts from the manager of volunteers, just like all volunteers.

Words to live by when using Twitter

  • Make them smart.
  • Make them useful.
  • Make them inspiring.

To see examples of Tweets just aching to be forwarded visit the Rain Forest Alliance Twitter site.

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