Allforgood is a site for listing volunteer positions (or searching for volunteer opportunities). I logged on and immediately saw listings for volunteer tasks in my community. Popped right up in the screen. There were only three. Now, how did they do that??? And why is your position not listed there?
If you list volunteer positions online this is another place to list those jobs.
A news story in the Chronicle of Philanthropy reported that United Way is adding to its fund raising mix by segmenting markets and developing campaigns to reach specific types of people. (See story in Volunteer Today News page.). This move to segmented marketing needs to happen in recruiting, as well.
What is market segmentation? Wikipedia defines it:
A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market segment meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits common needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product and/or service needs are divided up into groups so they can be charged different amounts for the services. The people in a given segment are supposed to be similar in terms of criteria by which they are segmented and different from other segments in terms of these criteria. These can be broadly viewed as 'positive' and 'negative' applications of the same idea, splitting up the market into smaller groups.
Market segments in the volunteer recruiting business might be men and woman. If you run a hospital program and want more male volunteers, your recruiting appeals should be different, than those for women. You can segment the male volunteer market further—geography (where people live) age ranges, occupation, educational level, and many more. Each of those is a separate segment.
Market segment recruiting requires planning. Attached to this article is a worksheet form to help you plan a segmented recruiting campaign.