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BOARDS AND COMMITTEES

They are volunteers, too!
Look here for information and the latest techniques to develop your board or committee. The purpose is to help those who work or serve on nonprofit boards of directors or committees.

~November 2011~


IDENTIFY STAKEHOLDERS

Nonprofit boards should be able to identify stakeholders.  Definition:  “a person or group that has an investment, share, or interest in something, as a business or industry.”

Nonprofit organizations frequently are narrow in their definition of stakeholders, those with an interest in the work of the organization. The obvious stakeholders are clients, members, or patrons, employees, and volunteers.  But are they the only ones to receive an annual report, to learn of new programs before they begin, to be asked to contribute, or to be invited to special events?

It is important for a board (usually done by a Public Relations Committee) to create a list of stakeholders for use by all departments in the organization and especially any media releases.  The list needs to be revised annually.  It should include contact names, email, phone, and snail mail.

Keep in mind, not all stakeholders are created the same.  Some receive more information about the organization than others.  For example, media specialists usually maintain a list of primary media outlets and secondary ones.  Some press releases go to all the stakeholders on the list, while others might go to just the primary group.

Stakeholders

Primary

Secondary

 

Employees

 

 

 

 

Administration

 

 

 

Clerical

 

 

 

Families of Employees

 

 

 

Retired Employees

 

 

Members, Clients, Patrons

 

 

 

 

Current

 

 

 

Inactive Currently

 

 

 

Potential Member, Clients, Patrons

 

 

Funders

 

 

 

 

Foundations

 

 

 

United Way

 

 

 

Those who donate

 

 

 

Event Attendees

 

 

 

Other

 

 

 

 

 

 

Partner Organizations

 

 

 

  National office    
  Regional office    
  other nonprofit    
  other    
Media      
  TV stations    
  Major radio    
  Web sites    
  Blogs    
  Twitter    
  Newspapers    
  Weekly newspapers    
  other    
Government Agencies      
  local    
  regional    
  state/provincial    
  national    
Public Officials      
  Mayor    
  Council members    
  Legislators    
Others      
       
       
       

 


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