| ENGAGING & MANAGING VOLUNTEERS
~ May 2010 ~
DO YOU KNOW IF IT IS ACTIVE LISTENING?
HINTS ON PERFORMANCE STAND ELEMENTS
Volunteers are increasingly taking on responsible positions. It is important that the volunteer and director of volunteer services understand what is expected from the volunteer. A performance standard is not a position description. It is written in advance of the position description, so it can be used in outlining major responsibilities. The performance standard is used after the volunteer is selected and begins his/her work. It is a method of evaluating volunteer Performance standards are measurable, observable, flexible, demanding, and achievable.
A performance standard:
The different types of performance standards address such volunteer behaviors as:
HOW TO DO A BROCHURE
1. Tell one story to one audience. A single vehicle cannot address multiple ideas or appeal to multiple audiences.
2. Figure out the purpose of that brochure. Is it designed to sell (a volunteer opportunity), to recruit (adult males), to inform (phone service), or to set an image (X Program)?
3. Write to the specific purpose you have in mind.
4. Keep it simple. Use one major photograph, illustration, or design element. Use only one family of type. Keep your headlines bold and larger than your text. And don't cost yourself extra money by making an odd-sized brochure that won't fit into a mailing envelope if the brochure is intended for mailing. Make it easy for people to read. Don't make your type go in different directions. Determine the reading level of text.
5. Make your headline tell the story. On the average, five times as many people read the headline as read the body copy. Headlines should appeal to the reader's self interest by promising a benefit. Don't use tricky or irrelevant headlines. Use words that contain an emotional impact.
6. Your text should contain facts, simply stated, and explain the benefits of your information to the reader.
7. Your visual element should be the most graphic, appealing, poignant picture of your theme. Don't use 10 pictures in a small space. Use one or two. And don't crowd your picture with people. It will have no focal point. The same goes for illustrations and design elements.
8. Make the best use of your space. There is a lot to be said for the effective use of white space. But, watch out for blank space. It will look like you had nothing to say.
9. If your brochure has a return coupon, make sure that when your reader tears it off he doesn't return to you important information that he needs to keep. Also watch to see that the reader is left with your organization's contact information. If he tears that off and returns it to you, how can he contact you again if he needs to?
10. If you need to prepare something for reproduction and you don't know how, ask for help. From whom? Local professional artists, photographers, writers and printers. Maybe local newspaper photographers and reporters would be willing to volunteer their time. Or, if there is a community college, college or university near you, contact the journalism department and the art department for assistance from students. You might develop an internship for such students to deal with both print items, as well as Web based.
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