|VolunteerToday.com ~~ The Electronic Gazette for Volunteerism|
~ January 2006 ~ Topics
The US House of Representatives has passed legislation (HR1461) that would disqualify nonprofits from receiving money from a new housing fund if they have lobbied or carried out advocacy activitiessuch as voter registration. The provisions to curtail advocacy activities is aimed at controlling a 5% fund for Fannie Mae and Freddie Mac that is earmarked to promote low-income housing for needy families. The bill will be moved on to the Senate banking committee for action.
Do You Know Your Donors?
The Kettering Foundation of Ohio financed a study of how well nonprofits understand the minds and behavior of potential donors. The report, compiled by Public Agenda, was the result of six focus groups, and interviews with 15 officials of nonprofits around the country. The focus groups were made up of men and women who were civically engaged and had donated at least $300 to charity in the past year. Here are some results.
The full report is available at "The Charitable Impulse" (http://www.publicagenda.org).
Ready for the "Boomer" Volunteer?
The push is on to bring the baby boom generation into volunteering. There are big grants to organizations to demonstrate how best to do it (The Corporation for National and Community Service is providing $1.5 million) and ad campaigns to attract those citizens born in 1946 (first year of the "baby boom") as they turn 60.
This month the Harvard School of Public Health and MetLife Foundation are planning major print and TV ads to encourage baby boomers to volunteer.
The ads will feature boomers nearing 60 who are reinventing their lives and giving back to their communities. And it will use new vocabulary to attract people. Boomers are not fond of terms like "elders" or "seniors." The marketing team is exploring such terms as "The Third Age" or "The Second Half."
It is expected that this cohort of volunteers will expect different types of volunteer positions than their parents. They want more control and responsibility for addressing serious community issues and problems. Is your organization ready with new positions and terms for these energetic volunteers?
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