| BOARDS AND COMMITTEES:
They are volunteers, too!
Involving the Board in Articulating Your Case Statement
We always expect boards to be involved in fundraising, but we sometimes don't give them the tools they need to help.
One important way to motivate boards to fund raise is to involve them in brainstorming the case statement for the organization. "Case statement" means the case for support, i.e.,why should anybody want to support the organization?
At a board meeting ask the board for their answers to the following questions:
In this way you get the board energized to use their responses to these questions when they talk to potential funders.
This exercise also helps the staff person
who will write the case statement. Too often the staff person writes
the case statement without board input and, while it may be a very good
case statement, the board is not involved and therefore does not have
ownership in it.
Jeanne Bradner can be reached at Jeannebrad@aol.com.
See our online bookstore for Jeanne Bradner's book on boards: The Board Members Guide: A Beneficial Bestiary and Leading Volunteers for Results: Building Communities Today, and Passionate Volunteerism.
Jeanne H. Bradner
Jeanne H. Bradner is an author, consultant, trainer and speaker on volunteerism, board development and leadership. She is the author of three publications, The Board Member's Guide, A Beneficial Bestiary and Leading Volunteers for Results: Building Communities Today and Passionate Volunteerism. She served as director of the Illinois Governor's Office of Voluntary Action, Midwest Regional Director of ACTION, and Executive Director of the Illinois Commission on Community Service. She is the volunteer program specialist for Illinois' Harper College Volunteer Management curriculum.
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