What Do They Want?
One reason volunteers stay in an organization is the level of communication. They want to know information that not only helps them do their job more effectively, but provide insights into the workings of the organization. It might be such things as what problems the organization faces and how management intends to deal with the problems. Here are some key messages that when shared with volunteers makes them feel like they are part of the team.
Is it Passive or Active?
Recruiting volunteers can be active or passive. Passive recruiting is a way of getting the name of the organization and its program out into the community, and occasionally it will bring in a volunteer. Active recruiting brings the recruiter directly into contact with potential volunteers. It is the most effective form of recruiting. The list below comprises some, but not all, of the ways in which volunteers can be recruited. Below the chart is a self-assessment tool to see how much active-versus-passive recruiting you are doing.
Our Style of Recruiting - Self Assessment
Review the sample list of passive and active recruiting techniques above.
In the columns below write down those you currently use in both the active
and passive columns. Give yourself one point for each one you do.
Use more rows if you need to.
Add the numbers in the passive column and write in the total cell; do
the same for the active points. Add the two numbers together.
Divide the total passive points (PP) by the overall total (TP) to arrive at the percentage of recruiting done passively. Do the same thing with active (AP) to determine the percentage. If you have a higher percent of passive recruiting than active it might explain why there are fewer volunteers.
Interested in more information? Check out our online bookstore for: Building Effective Volunteer Committees, by Nancy Macduff and The Board Member's Guide, by Jeanne Bradner. For more information, check out these books and more at our online bookstore.
DAILY POINTS OF LIGHT AWARD FORMS AVAILABLE
The Points of Light Foundation has forms available to nominate volunteers and volunteer organizations for the Daily Points of Light Award. It is designed recognize individuals and groups that demonstrate unique and innovative approaches to community volunteering and citizen action, with a strong emphasis on service focused on the goals for children and young people set by the Presidents Summit for American's Future. The award is given five days a week, excluding holidays. If you would like nomination forms, call 202-729-8000.
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