To Advertise in the Newspaper or Not to Advertise in the Newspaper? That is the Question.
Conventional wisdom has historical discouraged managers of volunteer programs from launching advertising and promotion campaigns. Conventional wisdom said that it wasnt the best way to recruit volunteers, so why bother. Recent data shows that 30%-40% of prospective volunteers came to volunteering via a media campaign. So, should you be pursuing those free ads in the newspaper? Here are some interesting statistics on who reads newspapers in the US.
Bureau of Labor Statistics-Consumer Expenditure Survey
More Adults Living Alone
Used to be it was widows and widowers who lived alone. Now the full range of age cohorts is awash with folks living alone. From 1970 to 2002, the number of people living alone went from 8% to 14%. According to the Population Reference Bureau of Washington, DC, 10% of those between 25 to 34 years of age are living alone, up 45% from a decade ago. Of those 35 to 44 years of age, 9% are living alone, it used to be 3%.
A big contributor to living alone for the younger age cohorts is the decline in marriage. Single people now make up 29% of the US population. Among African-Americans being unmarried made its sharpest increase. In 1975, 32% of African-Americans were single, that number is now 43%. The percentage of never-married Hispanics went from 33% in 2000 to 36% in 2002.
Do you form committees and give prospective volunteer members a vague idea of what will happen? Wonder why people are reluctant to serve on committees? The answer might lie in what we tell volunteers about what we expect.
guidelines are the position description for those serving.
They are not the same structurally or in content, but it can help a volunteer
make a decision about serving. See the sample below.
Interested in more information? Check out our online bookstore for: "Building Effective Volunteer Committees," by Nancy Macduff and "The Board Member's Guide," by Jeanne Bradner. For more information, check out these books and more at our online bookstore.
DAILY POINTS OF LIGHT AWARD FORMS AVAILABLE
The Points of Light Foundation has forms available to nominate volunteers and volunteer organizations for the Daily Points of Light Award. It is designed recognize individuals and groups that demonstrate unique and innovative approaches to community volunteering and citizen action, with a strong emphasis on service focused on the goals for children and young people set by the Presidents Summit for American's Future. The award is given five days a week, excluding holidays. If you would like nomination forms, call 202-729-8000.
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