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Show Me the Money
Volunteers are donors. And regardless of income, when people volunteer they frequently give money to the organization where they provide services. Here are some interesting facts about philanthropy in the United States.
Targeting Your Message to Recruit
Some volunteer positions require physical agility and strength. Recruiting such volunteers needs to be targeted. One way to reach these people is through the clubs or organizations to which they belong. If the club is one that requires agility and strength to carry out the activities, then members are likely to be interested in volunteering for position where they can use that strength. This includes, but is not limited to, rock climbing or mountaineering groups, bicycling clubs, sports walking groups, and weight lifting organizations. The increasing presence of gym or sports clubs around the globe makes a ready target of those who go to them, for the savvy recruiter.
In the United States for example, 58 million people are members of health clubs, and this includes those generous older patrons of 55-plus. The demographic diversity in clubs means that generic marketing is not likely to reap any rewards. For example, one company delivered samples of their product to a tennis club during a seniors tennis tournament. This is called niche marketing. It is targeting the people most likely to be interested in the product or service.
For volunteer recruiters it means finding people in the targeted group who are willing to help develop a method of reaching out to the potential volunteer with the right message. For example, at that tennis tournament, clients or volunteers could assist by handing out water, towels, and tennis balls. They could wear t-shirts from the organization, free advertising could appear in any of the booklets prepared for the tournament, and a volunteer sign up booth could have literature on being a volunteer. Lots of time is spent standing around at such things as tournaments or races. How can a recruiting appeal be sandwiched in those places? And remember, the appeal is to the physically fit!
Some of these groups
or clubs might be interested in sponsoring an event as a friend
raiser, rather than fund raiser. It would be a bike race to recruit volunteers
rather than raise money. The racers would receive prizes, but all the
effort would be aimed toward finding more volunteers for the organization.
Interested in more information? Check out our online bookstore for: Recruiting and Retention: A Marketing Approach, by Nancy Macduff.
Giving Speeches Make You Nervous?
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DAILY POINTS OF LIGHT AWARD FORMS AVAILABLE
of Light Foundation has forms available to nominate volunteers and volunteer
organizations for the Daily Points of Light Award. It is designed recognize
individuals and groups that demonstrate unique and innovative approaches
to community volunteering and citizen action, with a strong emphasis on
service focused on the goals for children and young people set by the
Presidents Summit for American's Future.
By calling 1-800-VOLUNTEER in the U.S., individuals can be connected to their local volunteer center.
This is a national interactive call routing system designed to get volunteers connected to people who can help them volunteer.
925 "E" Street Walla Walla, WA 99362 (509) 529-0244 FAX: (509) 529-8865 EMAIL: email@example.com
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