Answers to Yellow Pages Quiz

1. True First published in 1876.
2. False 119 million Americans turn to the Yellow Pages at least once per week.
3. True Attorneys average 900 calls per year just from Yellow Pages ads.
4. True When someone picks up the Yellow Pages to seek information they have a need to be satisfied, which is why the cost of the ads almost always pay for themselves.
5. False Yellow Page users are most likely to be ages 25 - 49, well educated with some college, with 64% of households with incomes higher than $60,000 per year.


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