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~ December 2002 ~ Topics

VT Search It

Our intrepid Web Master has added a new feature to make your use of VT even easier. On the Navigation panel to the left of the Home page (and section pages, too!) you will find a link that says "Search". Click on this link and the search engine Google shows up. You can type in a word, select whether you just want to check VT articles or the entire Web (We're easier to search, trust me!). The search engine finds the topic and directs you to previously written articles.

To test this search site the Web Master typed in "Dog,", selected "Search Volunteer Today" and sure enough, up popped an article on volunteers, pet loss and how to handle it. The archive sites of VT are in the process of being loaded with key words to help search way back in the history of this newsletter. Happy searching!

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Train Your Peers

The Association for Volunteer Administration will hold its International Conference on Volunteer Administration in Cincinnati, OH, October 15-18, 2003. They are currently seeking proposal for workshops and seminars at that event. If you are interested in training your peers this is the opportunity. Information on submitting proposals can be found at the AVA Web site. The proposals are due December 13, 2002.

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Diversity Snapshot

"American Demographics" the penultimate magazine of numbers published a supplement recently on diversity in the US. Here are some snapshots from that document. Chose from the groups below:

  • The states with the largest share of African-Americans are in the southeastern US, with other population centers being in New York, New Jersey, Michigan, and Illinois.
  • The black population is projected to grow faster than the white population over the next five years. This is an 11% increase by 2007.
  • African-Americans, who are considered middle-class, by Census Bureau standards, are now more than the share of black households with poverty level incomes. 44.6% are middle and upper income, with 42.9% at or below the poverty level.

  • The bulk of the Hispanic population is expected to continue growing over the next five years and to remain in current Hispanic hot zones like Los Angeles, Phoenix, Houston, Dallas, and Las Vegas.
  • Nine states are home to a higher than average share of Latino/Hispanics; New Mexico, California, Texas, Arizona, Florida, New York, New Jersey, Nevada, and Colorado.
    • The Latino population is segmented by region or country of origin
      • Hispanic/Latino total = 35, 305, 818
      • Mexican = 20,640,711
      • Puerto Rican = 3,406,178
      • Cuban =1,241,685
      • Dominican = 764,945
    • Central American total 1,686,937
      • Made up of people of Salvdoran, Panamanian, Honduran, Nicaraguan, Costa Rican, or other central American descent
    • South American total 1,353,562
      • Made up of people of Colombian, Ecuadorian, Peruvian, Argentinean, Venezuelan, Chilean, Bolivian, Uruguayan, Paraguayan, other South American descent

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  • The white population is projected to grow by less than 2% between 2002 – 2007, far slower than minority groups.
  • Generations of whites are often defined by consumer groups, due to the size of the white population, which is 75.1% of the overall population.
    • Generation Z (under age 5) 12 million
    • Generation Y (5-24) 55 million
    • Generation X (25-34) 28 million
    • Baby Boomers (35-54) 64 million
    • Empty Nesters (55-64) 20 million
    • Seniors (65 +) 30 million

  • Only 10 states have a higher than average share of Asians, and they are those states with a high diversity quotient. They include such states as California, New York, Maryland.
  • The Asian population is poised to explode over the next five years, increasing by 27%.
  • The term Asian-American is a sweeping term for various people of Asian heritage. It includes but is not limited to Chinese (2.7 million), Filipino (2.3 million), Asian Indian (1.8 million), Korean (1.2 million), Vietnamese (1.2 million), Japanese (1.1 million)

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Native Americans
  • Native American growth is expected to outpace Hispanic growth over the next five years.
  • Many Native Americans live outside metro areas, but those who live in metro areas with more than a million population tend to be in the West. For example, Oklahoma City has four times the national average of Native Americans
  • Native Americans are clustered in states with high white population and where reservations are located, such as North and South Dakota.

  • Multiracial population is highest in Hawaii and California.
  • The multiracial population is highest among the young, of close to 6 million multiracial people, nearly 4 million are under 35.

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Volunteer Program Evaluation Series Announced
MBA Publishing, the owner of Volunteer Today, announced in November the launch of a new online series to aid volunteer managers in evaluating theirprograms. The Volunteer Program Evaluation Series (VPES) begins with four evaluations; Recruitment, Organizational Readiness, Volunteer and Staff Relations, and Risk Management. For a small fee subscribers can download an evaluation instrument designed to help assess a program and make plans for future improvements.

A unique feature of this series is the availability of consultants to the organization purchasing the evaluation. A package arrangement allows the buyer to receive the evaluation, a bibliography, and a one-hour phone consultation with the author following the completion of the evaluation. The fees have been kept below $100. In order to promote widespread use of the instruments.
The Volunteer Program Evaluation Series will eventually have over 25 separate evaluation tools to assess all aspects of volunteer program management for nonprofits, government based programs, and corporate volunteer programs. The nine authors are a line-up of experts noted world wide for their training and consulting skills, and experience across the field of volunteerism.

Visit the VPES Web site to see the authors, learn more about the program, and sign up for your first evaluation.

Resources for Managers

People who manage volunteers are called on to exhibit expertise in topics as diverse as creativity and innovation to ethics. Makes the steps in recruiting volunteers seem like a 'cake walk.' The people at ManagementHelp know what you need and have provided it. The web site has 72 topics on managing people, which go to the heart of retaining volunteers. The site has links to other sites on each topic, articles that map out how to do things, and good commonsense advice. VT author Michael Stills recommends it highly.

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Recruiting and The Yellow Pages

Directions: Can the Yellow Pages help you with recruiting? Take this quiz to see what you know about them and then see how they might help you with finding volunteers. Answer true or false for each of the questions listed below.

1. ____________ The Yellow Pages was first published in 1876
2. ____________ The advent of online Yellow Pages has made the paper ones obsolete.
3. ____________ Some ads pull in as many as 900 calls per year.
4. ____________ Yellow page users are driven by need and are ready buyers.
5. ____________ Yellow Page users are often senior citizens.

Check Your Answers Here!

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More Information about Recruiting and The Yellow Pages

The Yellow Pages is a potential source of new volunteers. The quiz you took emphasizes the impact of ads placed in this "household name" form of advertising. When people pick up the Yellow Pages they are ready buyers. A listing about volunteer programs, with appropriate information, might bring volunteers to your organization. What do you need to do?

  1. Call the local Yellow Pages to get information on the different types of ads available and the costs. Be sure to ask if they will include a section in the directory titled "Volunteers." If they say no, tell them it would influence your willingness to purchase an ad.
  2. Plot a grid to show the cost of the ad in various formats.
  3. Design a display ad. Get information from Yellow Pages to demonstrate why paying a bit more for a display ad might be worth it.
  4. Compare the cost of a display ad with other commonly used recruiting methods; i.e., making a presentation to a service club; costs include, staff time in preparation, cost of print material, cost to drive to location, staff time in presentation, follow-up costs, and the like. Be sure to compare the number of people impacted by different recruiting techniques.
  5. Budget to have a listing for pre-set time to test its impact. No less than three years.
  6. Take the plan to management/administration for funding.


The Points of Light Foundation has forms available to nominate volunteers and volunteer organizations for the Daily Points of Light Award. It is designed recognize individuals and groups that demonstrate unique and innovative approaches to community volunteering and citizen action, with a strong emphasis on service focused on the goals for children and young people set by the Presidents Summit for American's Future.

The award is given five days a week, excluding holidays. If you would like nomination forms, contact Crystal Hill at 202-729-8000.


By calling 1-800-VOLUNTEER in the U.S., individuals can be connected to their local volunteer center. This is a national interactive call routing system designed to get volunteers connected to people who can help them volunteer.

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