~~ The Electronic Gazette for Volunteerism
RECRUITING AND RETENTION
Visit this page for ideas, suggestions
and hints to build recruitment capacity.
- Thinking about Recruiting on
- Keeping the Distant Volunteer
- 1-2-3 Recruit
is grief throughout the world for those lost and injured by terrorist
attacks. But, there are also thanks for outpourings of love, condolence,
sympathy, and encouragement from family, friends and neighbors
from Sri Lanka to Sydney to Sacramento, and Sweden.
let us thank the Eternal Power: convinced
That Heaven but tries our virtue by affliction.
That oft the cloud which wraps the present hour
Serves but to brighten all our future days."
John Brown 1715-1766
Thinking about Recruiting on Line?
The college class of 2001 is almost 100% connected to the Internet.
This is in contrast to 66% of the general population being online.
A Harris poll commission by Northwestern Mutual says the Internet
usage by this year's graduating class has doubled since they were
freshman, from six hours per week to 11 hours. Students reported
that the Internet is bringing them closer to people.
44 % of general population sends or receives e-mail daily or
frequently. For the 2001 graduate it was 89%. Contrast this with
36% of the general population using a cell phone, with 38% of
the students using cell phones. 74% of both groups reported getting
together with friends or family to talk in person.
As time passes more and more people are discovering the benefits
of the Internet. Volunteer organizations and programs need to
continue to explore and refine their use of the Web and Internet
as a means to attract a new generation of volunteers.
Keeping the Distant Volunteer
Some volunteers work far from the headquarters of the organization.
Recruiting for these positions has special challenges. The prospective
volunteer needs to understand the importance of what they are
doing and they, as an individual, are contributing to the mission
and goals of the agency or program. Here are some things to include
in that recruitment appeal for the distant volunteer.
- Be specific about how their position is connected to the
volunteers working closer to the organizations headquarters or
- Have a picture that shows their volunteer position in relation
to the other volunteers and staff\
- Tell them there is a plan to train them. Be specific about
how it works.
- Let them know you will stay in touch with them while they
are on duty. Ask the way in which they like to receive information
- Tell them you will do things like:
- Remember them on special occasions-the day before or after
the annual meeting they are too far away to attend, for example
- You will call to just see how they are doing
- You will keep them up to date on the good news in the organization
- Tell them others in the organization will know of there work.
Then make good on your promise by highlighting them in newsletters
or reports to administrators
When making a recruiting pitch you can divide your appeal into
- What is the need? Focus on the most compelling service the
volunteer provides to meet the need. For example, in the state
of Washington volunteer tutors in all grade levels moved children's
reading scores on standardized tests up by an average of 8 months.
Children in third grade with second grade reading levels were
reading at grade level by the end of the year of having a volunteer
- Put them in the picture. Tell the audience how they can volunteer.
Stress flexibility and a willingness to work with them. If you
know someone in the audience use him or her as an example of
how you can work around their personal life to help them be a
- Close with a personal experience. Tell a brief and funny
story that illustrates and reinforces the first two steps. Tell
them about real volunteers and the services they provide.
DAILY POINTS OF LIGHT
AWARD FORMS AVAILABLE
The Points of Light Foundation
has forms available to nominate volunteers and volunteer organizations
for the Daily Points of Light Award. It is designed recognize
individuals and groups that demonstrate unique and innovative
approaches to community volunteering and citizen action, with
a strong emphasis on service focused on the goals for children
and young people set by the Presidents Summit for American's Future.
The award is given five days a
week, excluding holidays. If you would like nomination forms,
contact Crystal Hill at 202-729-8000.
By calling 1-800-VOLUNTEER
in the U.S., individuals can be connected to their local volunteer
This is a national interactive
call routing system designed to get volunteers connected to people
who can help them volunteer.
Copyright 2001 by Nancy