~~ The Electronic Gazette for Volunteerism
RECRUITING AND RETENTION
Visit this page for ideas, suggestions
and hints to build recruitment capacity.
- Get Ready for Those Seniors
- Family Volunteering-Fad or Fact??
- Using Intensity of Service as
a Recruiting Tool
Get Ready for Those Seniors
In 1980 the world wide population of elderly (those over 60)
was 8.5% of the total. In 2001 it is 11%. In 2020 people over
60 will number 1 billion or 13.3% of the population. Almost 75%
of the elderly population will live in developing countries such
as India, China, Brazil, Mexico, and Pakistan. The elderly are
susceptible to such things as undernourished, chronic diseases,
and infections, dementia, and other costly needs. Imagine the
strain on public funds and the opportunity for voluntary and NGO
groups to develop services to meet this coming need.
Family Volunteering-Fad or Fact??
Five years ago it seemed that family volunteering was a fad.
Some facts from Independent Sector might convince you that starting
an official family volunteering initiative is an idea whose time
Source: America's Family Volunteers: Civic particiaption
is a Family Matter, Independent Sector, 2001
- When Americans who volunteer are asked if they volunteer
with other members of their family 28% of them say yes. In 1995
that number was 23%.
- 37.5% of households with four or more persons reported volunteering
with family members, while 26.8% of households with two people
- The biggest share of family volunteering took place in religious
activities (50.2%); youth development (40.9%), education (34.8%),
human services (30.4%), health (22.4%). Informal family volunteering
- The researcher asked why people engage in family volunteering.
Five answers stood out.
- 90.6% said a feeling of compassion for others in need.
- Having an interest in the activity or an opportunity to gain
a new perspective on things tied for second with 80% citing this
as the reason for volunteering.
- 72% said the activity was important to people the volunteer
- 70% said the activity was important to a relative or family
or would benefit from the activity.
- Over half the respondents found out about the volunteer opportunity
through their workplace (53%)
- 82% said that they or a family member was a member of the
organization for which they volunteered.
- Family volunteers reported giving service 4.3 hours per week,
versus 2.8 hours for non-family volunteers.
- 71.7% of the family volunteers were married.
Using Intensity of Service as a
The September 1, 2001 issue of Nonprofit Times carried a column
by Susan Ellis of Energize, Inc ( http://www.energizeinc.com/
) that outlined a "scale of service intensity"
for volunteers. She begins by eliminating certain voluntary activities
that are necessary for a civil society to function; joining a
group and merely paying dues, writing a check for a donation,
voting, attending a religious service, and such things as the
"volunteer" Army. Having eliminated these things she
lists levels of intensity or risk for the person who gives service
without being on the payroll.
|| Helping a
relative or friend, chaperoning a dance, sitting at a registration
table for a group
|| A single
day project of volunteering, "Make a Difference Day,"
neighborhood clean up
|| Short term
project like a political campaign, building a school play ground
service, Salvation Army bell ringer, holiday party, summer beach
|| On-call service;
rape victim advocate, emergency service or disaster aid service
|| On going
scheduled service at the volunteers convenience, translating
material into a different language, quilt making for use in a
hospital nursery, making gifts for fund raising
scheduled, on-going participation, clerical support, serving
on a committee, doing legislative advocacy.
schedule, on-going service; governance, being on a board
scheduled, direct service to a client or member or patron
|| Full time
volunteering, internships, Peace Corps or missionary work, disaster
Here are some of Ellis's suggestions and additional ones from
VT on ways to apply the scale.
- Assess how many jobs you have for volunteers in each level
of intensity. This means you have different "doors"
through which people can access your organizations volunteer
effort and join the team.
- Organize reports on your volunteer program around the "Intensity
Scale." By monitoring how many people and hours and in which
category they serve, you begin to draw a profile of how people
actually volunteer with your organization.
- Publicize the intensity of jobs when recruiting. Let the
world know you have different types of volunteer positions available
with different levels of intensity or risk.
- Ellis suggests enhancing the level 5 and 6 position through
online types of positions.
- Encourage recruiting that allows people to "test the
waters" of your organization by coming in at lower levels
of intensity and then offering opportunities to move up in responsibility
- Ellis is clear that people working at lower levels of intensity
are valuable and may be giving the same amount of time as a level
9 volunteer by doing less intense things at several organizations.
- When you recruit be clear about the intensity of the volunteer
DAILY POINTS OF LIGHT
AWARD FORMS AVAILABLE
The Points of Light Foundation
has forms available to nominate volunteers and volunteer organizations
for the Daily Points of Light Award. It is designed recognize
individuals and groups that demonstrate unique and innovative
approaches to community volunteering and citizen action, with
a strong emphasis on service focused on the goals for children
and young people set by the Presidents Summit for American's Future.
The award is given five days a
week, excluding holidays. If you would like nomination forms,
contact Crystal Hill at 202-729-8000.
By calling 1-800-VOLUNTEER
in the U.S., individuals can be connected to their local volunteer
This is a national interactive
call routing system designed to get volunteers connected to people
who can help them volunteer.
Copyright 2001 by Nancy