VolunteerToday.com ~~ The Electronic Gazette for Volunteerism


Visit this page for ideas, suggestions and hints to build recruitment capacity.
~August 2001~
  • Looking for Volunteers for an Arts Organization-Advertise at the Bowling Alley
  • Tips on Virtual Volunteering
  • Branding and Your Volunteer Program - Part Three
  • "What's in a Name?"


Looking for Volunteers for an Arts Organization - Advertise at the Bowling Alley

Arts patrons and volunteers have often been mythologized as snooty, wealthy and elitist. That appears to be making a dramatic change. Over the last ten years the number of people visiting museums or attending operas, plays and classical musical concerts has increased to 100 million or roughly half the US population. A new study of leisure activities shows that today's theatre goer is as apt to see a production of King Lear as visit the local bowling alley.

A survey of 40,000 households by Mediamark, as reported in American Demographics in June, analyzed the way people spend money and time during their leisure hours. Here are some snapshots from that report.

Might be time to re-think those recruiting strategies. Partnering with the local sports team or bowling alley might bring a whole new crop of volunteers.


Tips on Virtual Volunteering

Before you race into virtual volunteering check out this wonderful resource: The Virtual Volunteering Guidebook by Susan Ellis and Jayne Cravens. It is a free 133 page electronic book that tells how to recruit, manage, and evaluate volunteers who do their work on the Internet. You can find it at http://www.energizeinc.com/art/elecbooks.html.

The Virtual Volunteering Project also has information. Here are some locations.

Branding and Your Volunteer Program
~ Part Three ~

This is the third in a series on "branding." (Previous articles can be found in the "Archives" of Volunteer Today the June and July 2001 issue). The topic for August is image. The image of an organization is played out in how it presents itself to its staff, clients/members, funders, and the public.

Listed below are descriptions of image, as perceived by stakeholders. The second element of a brand helps you assess your organizational image as they relate to brand. Next month, the topic is the element of branding, "culture."


Who are the people with a stake in the organization?

A question for you

Write your stakeholders here:




What do the people with a stake in the program want most from the organization?


A question for you



How do you communicate values of the organization to these various stakeholders groups?


A question for you

Take each value you listed above and write down how you are communicating that to the various stakeholder groups you identified.





"What's in a Name?"

In the fall of 2000, the Network of Directors of Volunteers in Texas conducted a survey on the various titles held by those managing volunteers. Here is a sample.

The original list has 83 titles, and that is just for Texas. And you wonder why people are confused about who we are and what we do?!?!?!?!


The Points of Light Foundation has forms available to nominate volunteers and volunteer organizations for the Daily Points of Light Award. It is designed recognize individuals and groups that demonstrate unique and innovative approaches to community volunteering and citizen action, with a strong emphasis on service focused on the goals for children and young people set by the Presidents Summit for American's Future.

The award is given five days a week, excluding holidays. If you would like nomination forms, contact Crystal Hill at 202-729-8000.


By calling 1-800-VOLUNTEER in the U.S., individuals can be connected to their local volunteer center.

This is a national interactive call routing system designed to get volunteers connected to people who can help them volunteer.

Copyright 2001 by Nancy Macduff.

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